Why Local Businesses Like Restaurants, Bars, and Breweries Should Their Apparel Sell Online
If you run a local business—like a restaurant, bar, brewery, or coffee shop—you already know how much work goes into creating great food, drinks, and community experiences. But what if you could grow your reach, boost revenue, and connect with customers far beyond your neighborhood?
That’s exactly what happens when local businesses start selling online. From branded merchandise and gift cards to online ordering and delivery, taking your business digital opens new doors for growth and customer loyalty.
1. Reach More Customers Beyond Your Local Area
Selling online helps your business reach people who may have never walked through your doors. Whether it’s fans ordering your beer from another city, locals buying gift cards, or tourists wanting your merch, an online store makes it easy for everyone to support you.
2. Create a New Stream of Revenue
Online sales can quickly become a valuable income stream. Many local restaurants and breweries sell T-shirts, mugs, or branded glassware online to supplement in-person business. You can also offer pickup and delivery through your website—so customers can enjoy your products at home anytime.
3. Keep Earning After Hours
Even when your doors are closed, your website can keep making sales. From gift card purchases to online merch orders, a digital storefront is open 24/7. That means your business continues generating revenue while you focus on running day-to-day operations.
4. Lower Costs and Simplify Sales
Running a local business can be expensive—especially when it comes to staffing, inventory, and overhead. Selling online helps reduce costs and streamlines operations. Many small businesses find that their online orders quickly offset setup costs, especially with easy-to-use ecommerce platforms like WooCommerce, Shopify, or Squarespace.
5. Build a Stronger Brand Presence
Having an online store gives your brand credibility and visibility. You can tell your story, share photos of your space, and highlight what makes your restaurant or brewery unique. Plus, your fans can share your products and website on social media, giving your brand organic exposure beyond your city.
6. Offer Customers the Convenience They Expect
People love convenience. Whether they’re ordering dinner online, sending a gift card to a friend, or picking up a favorite six-pack, having online options makes it easy for customers to support your business. In fact, many people discover new local favorites through online searches—so if you’re not selling online, you might be missing out.
Contact Local Threads to Help Sell Your Apprael
For restaurants, bars, breweries, and other local businesses, selling online isn’t just about keeping up with trends—it’s about creating new opportunities. From growing your customer base to building brand loyalty, ecommerce gives your business the flexibility to thrive both in-person and online.
If your local business hasn’t taken the leap yet, now’s the perfect time to start. Your community—and beyond—is ready to support you online.